Polls have become routine fixtures on websites, either as a fun activity for web visitors, as one part of a dialog with customers, or to help gauge the effectiveness of the message of your website. Although not scientific, they can help bring visitors back to your site and provide insight into what they think about you. They may be cornerstones of a page, included as part of a sidebar, and have distinct or subtle formatting - but most importantly it can be tailored to your specific needs.